【Cosmetics OEM】Accurately convey appeal points through advertising expressions/special notes.
[Cosmetics OEM] Accurately convey appeal points with special notation.
Have you ever come across expressions like the following in cosmetic advertisements? 【Ingredients】 Retinol* Niacinamide* *Moisturizing ingredients In this way, the method of emphasizing specific ingredients or characteristics in cosmetic advertisements and packaging is called "special notation." Displays that give the impression that specific ingredients are effective components are generally prohibited. However, if the purpose of the ingredient's inclusion falls within the scope of the 56 items of efficacy and effects defined by the Pharmaceutical and Medical Device Act, special notation is possible by clearly stating the purpose of inclusion. <Conditions for Special Notation> 1. The purpose of the ingredient's inclusion must be within the scope of the 56 items of efficacy and effects for cosmetics. 2. The purpose of inclusion must be clearly stated. 3. Information regarding the ingredient must be properly managed to avoid misleading consumers. ★ The blog provides explanations using specific examples. If you are interested, please check the link. *Details of the blog can be viewed through the related link. For more information, please feel free to contact us.
- 企業：シャンソン化粧品
- 価格：Other
